Can I use WhatsApp or email too?

Yes. A mix of channels often works best. See our email and WhatsApp marketing service for how those fit alongside push.

How many notifications is too many?

No universal number. It depends on the app. We set frequency limits and watch opt-out rates, and pull back when they rise.

Push notifications & engagement

The notification and re-engagement systems that bring users back to the app after they've installed it, instead of losing them after one session.

In depth

What push notifications & engagement really involves

Push notifications are the most direct line to someone who's installed your app, and the easiest to abuse. Send too many irrelevant ones and people switch them off or uninstall. Send timely, useful ones, like an order update, a booking reminder or a reply, and they become part of why the app is worth keeping.

Permission comes first. Ask for notification access the moment the app opens, before the user knows why they'd want it, and you'll mostly get a no that's hard to reverse. Better to ask when the value is obvious, such as right after an order is placed and you can offer to tell them when it ships, with one line explaining what they'll receive.

After that it's about relevance and restraint. We separate messages people expect (transactional) from promotional ones they tolerate in small doses. We segment by behaviour, respect time zones and quiet hours, and cap frequency. Then we measure, so you can see what brings people back and stop what doesn't.

Why it matters

How this helps your business grow

Brings users back for relevant updates instead of letting the app go unused

Turns a one-time install into repeat usage over time

Lets you message users directly without relying on email or SMS costs

What's included

What we set up for you

Push notification setup for both iOS and Android

Segmentation so notifications are relevant, not spam

Re-engagement flows for inactive users

Basic engagement tracking so you can see what's actually working

How it goes

How we approach push notifications & engagement

List the moments worth a message

Status changes, reminders, replies. We rank them and write the notification plan before touching any technical setup.

Design the permission flow

We choose when and how to ask, add a short explanation of the benefit, and plan a fallback for people who say no.

Set up delivery and segments

Delivery through the platform services, audience segments, scheduling and frequency caps, using a tool your team can actually run.

Measure and trim

Opens, return visits and opt-outs tell us what works. Messages that don't earn their place get removed.

Ideal for

Who this fits

Apps with declining post-install usage

Businesses with recurring offers or updates worth notifying users about

Watch out for

Common mistakes, and how we avoid them

Asking too early

A cold prompt gets denied. We ask when the benefit is clear.

Same message for everyone

Blasting one message ignores behaviour. Segments keep messages relevant.

Ignoring local norms

Timing and tone differ between markets. We account for time zones and expectations in India and the US.

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