Can it work with my website analytics?

Yes. Joining app and web data gives a fuller picture of the customer journey. Our analytics and tracking service covers the website side.

Does analytics slow the app?

Properly configured, very little. We keep the number of SDKs low and batch events, so the effect on performance is minimal.

App analytics & crash reporting

In-app analytics and crash reporting, tools like Firebase Analytics and Crashlytics, so you can see how people actually use the app and catch crashes before they cost you users.

In depth

What app analytics & crash reporting really involves

Without data, product decisions are opinions. Analytics shows which screens people use, where they quit a sign-up or checkout, and which features nobody touches. Crash reporting shows what's breaking, on which devices and versions, often before a single user complains. Together they turn guesses into evidence.

The mistake we see most is tracking everything and understanding nothing. We prefer to start with questions. What does success look like? Which steps lead to it? Where do we suspect people get stuck? From those we draw up a short, named list of events. A tidy tracking plan keeps reports readable months later, and avoids the mess that appears when every developer invents their own event names.

Privacy is part of the design. We collect what the product questions need, avoid unnecessary personal data, respect consent rules where they apply, and document what's tracked, so your privacy policy and store declarations match reality. Crash reports are set up to help engineers fix problems without exposing sensitive information.

Why it matters

How this helps your business grow

Shows you which screens and features people actually use, not just guesses

Surfaces crashes and errors before a wave of bad reviews tells you instead

Gives you real usage data to decide what to build or fix next

What's included

What we set up for you

Analytics setup scoped to the events that actually matter for your app

Crash and error reporting wired in from day one

Dashboards you can actually read, not a raw data dump

A read on what the data is telling you after the first weeks of real usage

How it goes

How we approach app analytics & crash reporting

Define the questions and key funnels

What do you need to know: activation, sign-up completion, purchase, retention? We sketch the funnels that answer it.

Write the tracking plan

A named, documented list of events and properties, with an owner for each. Keeps data consistent and easy to analyse.

Implement analytics and crash reporting

We integrate the chosen tools, confirm events fire on both platforms, and tie crashes to app versions, devices and the steps that led to them.

Dashboards and a review habit

A small dashboard of the numbers that matter, and a suggested regular review. Data only helps if someone looks at it.

Ideal for

Who this fits

Apps already live with no visibility into usage or crashes

New apps that want data-driven decisions from launch

Watch out for

Common mistakes, and how we avoid them

Tracking with no plan

Hundreds of unnamed events are unusable. We keep a short, documented set.

Ignoring consent and privacy

Collecting data without disclosure brings legal and store risk. We align tracking with your declarations.

Crash alerts nobody reads

Reports sent to an unwatched inbox are useless. Serious issues go somewhere your team actually looks.

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