Do I own the ad account?

Yes. It's set up in your name and billed to you. We're given access to manage it.

Can you guarantee a certain cost per lead?

No, since costs depend on competition and many factors outside our control. We'll set realistic expectations and work to improve the numbers over time.

Google Ads (PPC)

Paid search campaigns on Google, Search, Performance Max, and remarketing, built around what your customers are actually searching for.

In depth

What google ads (ppc) really involves

Google Ads is the fastest way to appear when someone is searching for exactly what you sell. It's also the fastest way to burn money if it's set up carelessly. The platform is happy to spend your budget on whatever it thinks might work, and 'might' isn't a strategy.

So we begin with tracking. Before launching anything we make sure a form fill, call or purchase gets recorded, because a campaign that can't tell you which clicks produced leads is flying blind. Then we build tightly: a small number of focused campaigns, keywords chosen for intent rather than volume, and negative keywords that stop you paying for irrelevant searches.

Most of the work happens after launch. We read search terms, pause what's wasting spend, test new ads and adjust bids. We'll also tell you when something isn't working, including when the problem isn't the ads at all but the page they land on. Your ad budget goes to Google directly, from your own account, so you can see every rupee or dollar.

Why it matters

How this helps your business grow

Puts you in front of people actively searching for what you offer, right now

Gives you control over budget and pacing, scale up or down as needed

Remarketing brings back visitors who didn't convert the first time

What's included

What we set up for you

Account audit or setup, structured around your actual goals

Keyword research and campaign build across Search, Performance Max, and remarketing

Conversion tracking set up correctly before spend goes live

Ongoing optimization based on real performance data, not a set-and-forget approach

How it goes

How we approach google ads (ppc)

Goals and tracking first

We agree what counts as a lead or sale and set up conversion tracking before spending anything.

Build focused campaigns

Tight keyword groups, relevant ad copy, and landing pages that match what the searcher expected.

Launch small, then learn

We start with a modest budget, study the search terms that trigger ads, and cut waste early.

Optimise and report

Ongoing bid, keyword and ad testing, with clear reporting on cost per lead and what we're changing.

Ideal for

Who this fits

Businesses that want to start generating leads or sales quickly

Sites with strong SEO that also want immediate visibility

Watch out for

Common mistakes, and how we avoid them

Broad keywords with no negatives

You end up paying for searches like 'free' or 'jobs'. We add negative lists from day one.

Sending clicks to a weak page

Good ads can't save a confusing landing page. We often fix the page too.

Optimising for clicks

Cheap clicks that never convert are worthless. We optimise for leads and sales.

FAQ · 05

Google Ads (PPC): common questions

Enough to gather useful data in your market, which depends on keyword costs and your goals. We'll suggest a starting budget after researching your search terms, and you stay in control of it.

Works well with

Often paired with

Website Development

Landing pages

Campaign / offer pages built to convert.

Digital Marketing

Analytics & tracking

GA4, Meta Pixel, Conversions API, conversion setup.

Digital Marketing

Conversion optimization

Forms, CTAs, landing page CRO.

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