YouTube / video ads

Video can explain a product or build trust faster than a page of text, and YouTube reaches a huge audience, including people who'd never see your search ads. But video ads are unforgiving. You've got a few seconds before viewers can skip, so the opening line matters more than anything else.

We work on the script first. A clear hook, a quick demonstration of the problem and your solution, and one call to action. Production doesn't need to be cinematic. A well-lit phone video with clear audio, in which a real person explains something useful, often beats an expensive but generic brand film.

Then targeting and measurement. You can reach people by what they search, what they watch, or by a list of your own site visitors. View counts are easy to inflate and tell you little, so we track what happens next: site visits, enquiries and, where possible, sales. If video isn't producing, we'll say so and rethink.