Do you produce the ad creative?

We can plan and produce static and simple video creative, or work with images you provide. Strong creative often needs real photos or footage of your product.

Can ads run for the Indian and US markets?

Yes. We set up targeting, currency and messaging for each market and report on them separately.

Meta Ads

Facebook and Instagram advertising, from creative and targeting to reporting, run by people who actually check performance, not just launch and leave campaigns.

In depth

What meta ads really involves

Search ads catch people who already know what they want. Meta ads work differently: you're interrupting someone who was looking at holiday photos. That means the creative, meaning the image or video and the first line of text, does most of the work. A bad creative with perfect targeting still fails.

Targeting has also changed. Meta's system now does a lot of the audience finding itself, so the most useful thing we can supply is a steady stream of different creative angles and a clean signal telling it who actually converted. That's why tracking setup with the Pixel and server-side events matters so much.

We test methodically. A few different hooks, formats and offers, run against each other with enough budget to learn something, then more money to what works. We'll tell you straight if a product doesn't suit the platform. Some things sell well through Meta, and some just don't.

Why it matters

How this helps your business grow

Reaches customers by interest and behavior, not just search intent

Works well for visual products and brand-building, not just direct response

Gives you granular control over audience, budget, and creative testing

What's included

What we set up for you

Campaign structure built around your actual goal: awareness, leads, or sales

Ad creative direction and copy, tailored to the platform

Meta Pixel setup for accurate tracking and retargeting

Ongoing testing and optimization, not a fixed set of ads left to run untouched

How it goes

How we approach meta ads

Offer, audience and tracking

We clarify what you're selling and to whom, and check that the Pixel and conversion events are firing correctly.

Creative plan

A few distinct angles, such as a problem, a benefit or a customer's story, in a mix of formats, rather than one idea reworded.

Test and learn

We run structured tests, let the data accumulate, then cut losers and scale winners cautiously.

Retarget and refresh

Warm audiences get follow-up ads, and creative gets refreshed before it goes stale.

Ideal for

Who this fits

Visual or lifestyle brands

Businesses wanting to build awareness alongside direct response

Watch out for

Common mistakes, and how we avoid them

One creative, run forever

Ads wear out. We plan regular new creative.

Judging too early

Changing things daily stops the system learning. We give tests enough time.

Weak tracking

Without reliable conversion data, optimisation suffers. We fix tracking first.

FAQ · 05

Meta Ads: common questions

Neither is better in general. Google captures existing demand, Meta creates interest. Many businesses use both, for different jobs.

Works well with

Often paired with

Shopify

Meta (Facebook/Instagram) ads setup

Pixel/CAPI, catalog, campaign structure for the store.

Digital Marketing

Social media marketing

Content, creatives, posting, community.

Digital Marketing

Analytics & tracking

GA4, Meta Pixel, Conversions API, conversion setup.

From the QodeFX blog

How to Know If Your Marketing Agency Is Actually Working

Vague monthly reports and busy-sounding activity aren't the same as results. Here's how to actually evaluate whether your marketing spend is working.

Read the article

Why Building and Marketing Your Product Separately Costs You More

Handing your finished product to a separate marketing team is a common pattern, and it quietly creates rework, mismatched expectations, and slower growth.