Can you post on my personal profile?

We can draft posts for you to review and publish, which keeps the voice authentic. Posting needs your approval.

Are LinkedIn ads worth the cost?

They're pricier, so they suit higher-value deals. We'll estimate whether the maths works for your business before you commit.

LinkedIn marketing

B2B-focused content and outreach on LinkedIn, mainly useful for US startups and service businesses selling to other businesses.

In depth

What linkedin marketing really involves

LinkedIn is where a lot of B2B buying conversations quietly start. People check who you are before they reply to an email. A thin company page and an empty founder profile cost you trust before you've said a word.

What tends to work is surprisingly plain: posts from real people in your company, explaining something they know. How a project actually went. A mistake and what it taught. A straight answer to a question clients keep asking. Corporate announcements get little attention. A founder's honest account gets read.

Ads on LinkedIn can reach job titles and company types precisely, though they cost more per click than most platforms, so they're worth it mainly when a single client is valuable. We'd usually recommend building organic credibility first and adding paid targeting where deal values justify it. And we steer away from automated connection spam, which tends to burn your reputation fast.

Why it matters

How this helps your business grow

Reaches decision-makers where B2B buyers actually spend professional time

Builds credibility through consistent, useful content rather than cold outreach alone

Supports longer B2B sales cycles better than most other social platforms

What's included

What we set up for you

Content strategy built around your actual expertise and audience

Profile and company page optimization

Content creation and posting on an agreed schedule

Optional outreach support where it fits your sales process

How it goes

How we approach linkedin marketing

Fix the profiles

Company page and key people's profiles get clear positioning, so someone checking you out sees a coherent story.

Plan founder-led content

We pull out real insights through short interviews and turn them into posts in your voice.

Engage with the right people

Thoughtful commenting and connection with target accounts, done by hand and in a human way.

Add targeted ads if justified

Sponsored content or lead forms aimed at specific roles and company types, with careful tracking of cost per lead.

Ideal for

Who this fits

US-focused B2B startups and service businesses

Businesses selling to other businesses, not consumers

Watch out for

Common mistakes, and how we avoid them

Automated outreach tools

Mass automation can get accounts restricted and annoys prospects. We avoid it.

Posting only company news

Few people care about announcements. Useful insights perform far better.

Expecting instant leads

Trust builds over weeks and months. We set realistic expectations.

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