Analytics & tracking

Plenty of businesses spend on marketing and then can't answer a simple question: which of it worked? Usually because tracking was installed once, years ago, and nobody checked. Forms that don't register, duplicate events, missing purchase data. Decisions end up resting on numbers that are wrong.

A proper setup starts with what you want to know. Which channels bring leads? Which pages lose people? What does a customer cost to acquire? From there we define the events that matter, such as a form submit, a call click, a purchase, and set them up in GA4, Google Tag Manager and any ad platforms you use, then test that each one fires exactly once.

Privacy and consent are part of it. Depending on where your visitors are, you may need to ask before tracking, and ad platforms increasingly rely on server-side signals as browsers limit cookies. We set things up with those realities in mind and document the setup so it can be maintained by someone other than us.