Can you promise a number of installs?

No. We'll set realistic targets from your category and budget, and report honestly on progress.

Do you need access to my analytics?

Yes, store consoles and your analytics help us see where users drop off. We'll only ask for what we need.

App Store growth (ASO)

Discoverability work for your app's store listing, keywords, screenshots, and description, approached from the growth and marketing side.

In depth

What app store growth (aso) really involves

Launching an app is the start of the work, not the end. Most apps get very few organic downloads unless someone deliberately works on how they're found, how the listing converts and how people are encouraged to come back after installing.

Growth here has three layers. Discovery: store search, ASO and paid install campaigns. Conversion: whether the listing's screenshots, text and ratings turn a visitor into an install. Retention: whether the person is still using the app a week later. The last one is often ignored, and it's where much of the value sits, since a leaky app wastes every install you pay for.

We look at your numbers across all three and work on the weakest link. If installs are healthy but people vanish after day one, buying more installs just burns money, and the fix lives in onboarding or notifications. If you want the technical store-listing side in more depth, see our App Store Optimization page under app development.

Why it matters

How this helps your business grow

Improves how often your app shows up in App Store and Play Store search

Increases the share of store visits that actually convert to installs

Complements any paid app install campaigns instead of relying on them alone

What's included

What we set up for you

Keyword research specific to app store search behavior

Store listing optimization: title, description, screenshots

Coordination with our app development team if changes are needed on the app side

Ongoing monitoring as store algorithms and competitors shift

How it goes

How we approach app store growth (aso)

Find the weakest stage

We look at impressions, install rate and retention to see where users are being lost.

Improve the listing

Title, keywords, screenshots and description are reworked for each store, with changes tracked.

Add targeted install campaigns

Paid campaigns on the channels that fit your audience, judged by cost per retained user, not cost per install.

Improve retention

Onboarding tweaks and well-judged notifications to bring people back, tested one at a time.

Ideal for

Who this fits

Apps we've built, or any live app that's hard to find in store search

Teams investing in app growth after launch

Watch out for

Common mistakes, and how we avoid them

Buying installs that leave

Cheap installs with poor retention are wasted. We watch quality, not just quantity.

Ignoring reviews

Low ratings hurt conversion. We build a habit of responding and prompting at good moments.

Changing too much at once

We make one change at a time, so we can tell what worked.

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