SEO
Search engine optimization: technical fixes, on-page work, content structure, and honest off-page link building that helps your site actually show up when people search.
In depth
What seo really involves
Let's get one thing out of the way. Anyone who guarantees you a number one ranking is either lying or about to do something that'll get your site penalised. Search results depend on Google's decisions, your competitors and how long your site's been around. What we can do is remove the obstacles and give your site better answers than the pages currently ranking.
SEO has three working parts. Technical: can Google crawl, understand and load your pages quickly? Content: do your pages answer what people actually type into the search box? Authority: do other credible sites point to you? Most small sites have problems in the first two, and those are quickest to fix, so we start there.
It's slow, though, and we'd rather say that now. New sites in particular can take months before things move, and the gap between 'indexed' and 'ranking' catches many owners by surprise. We report on what we did, what changed and what we think happens next, in plain English, so you're not left decoding a dashboard.
Why it matters
How this helps your business grow
What's included
What we set up for you
How it goes
How we approach seo
Audit and keyword research
We crawl the site for technical issues, then research what your customers search and which of those searches you could realistically win.
Fix the foundations
Indexing problems, slow pages, broken links, duplicate content and missing metadata get sorted before we write anything new.
Create and improve content
We write or rework pages to answer specific questions better than what's there now. Each page has to say something the others don't.
Earn links and report
We pursue genuine mentions and listings, never link farms, and send you a regular summary of progress and next steps.
Ideal for
Who this fits
Sites with traffic that's stalled or declining
Businesses that want long-term visibility, not just paid traffic
Watch out for
Common mistakes, and how we avoid them
Buying cheap links
Spammy backlinks can trigger penalties. We only pursue links we'd be comfortable showing Google.
Publishing lots of thin pages
Dozens of near-identical pages look low-quality. We'd rather publish fewer, better ones.
Judging by rankings alone
A page can rank and bring no business. We track enquiries and leads, not just positions.
FAQ · 05
SEO: common questions
It varies a lot. Competitive terms and new websites take longer. Expect months, not weeks, and be wary of anyone promising faster.
Read next
From the QodeFX blog
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- Google Ads (PPC)
Search, Performance Max, remarketing.
- Meta Ads
Facebook + Instagram ads.
- Social media marketing
Content, creatives, posting, community.
- Content marketing
Blogs, landing pages, brand storytelling.
- Conversion optimization
Forms, CTAs, landing page CRO.
- Analytics & tracking
GA4, Meta Pixel, Conversions API, conversion setup.
- Email / WhatsApp marketing
Nurture, offers, retention.
- Local SEO / Google Business Profile
Maps + local pack.
- LinkedIn marketing
B2B / US startups & services.
- YouTube / video ads
When budget allows.
- Marketing automation
Lead nurture after the site/app is live.
- App Store growth (ASO)
If you sell app development too.
- Reputation / reviews
Google reviews, brand trust.
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