Email / SMS / WhatsApp flows
Automated flows for abandoned cart recovery and post-purchase follow-up, sent by email, SMS, or WhatsApp, weighted toward whichever channel your customers actually respond to.
In depth
What email / sms / whatsapp flows really involves
Most Shopify stores pay a lot to bring a shopper in once, then let them disappear. A handful of automated messages can change that. Someone abandons a cart, a friendly reminder goes out. Someone buys, a thank-you and a usage tip arrive. A few months pass, a gentle nudge brings them back.
Channel choice depends on your audience. Email is cheap and flexible. SMS gets read almost immediately but has stricter rules and costs more. WhatsApp is very popular in India and works well for order updates and conversational follow-up, within Meta's template and opt-in requirements. We often combine them rather than choosing one.
We build a small set of flows that matter first: welcome, abandoned cart, post-purchase and win-back. Messages are written in your voice, not stuffed with discounts. Constant discounting teaches customers to wait for a sale. We also monitor unsubscribes and complaints as an early warning that something's too frequent or irrelevant.
Why it matters
How this helps your business grow
What's included
What we set up for you
How it goes
How we approach email / sms / whatsapp flows
Set up consent and lists
Clear opt-in at signup and checkout, with honest wording and a record of consent.
Build core flows
Welcome, abandoned cart, post-purchase and win-back sequences, written for your brand and tested.
Connect channels carefully
Email, SMS and WhatsApp coordinated so customers don't get the same message three times.
Measure and refine
We check revenue per flow, unsubscribes and deliverability, then adjust timing and wording.
Ideal for
Who this fits
Stores with a high cart abandonment rate
India-based stores whose customers respond faster to WhatsApp than email
Watch out for
Common mistakes, and how we avoid them
Discounting every message
It erodes margin and trains customers to wait. We vary the content.
Messaging without clear consent
It risks blocks and legal trouble. We only contact opted-in customers.
Duplicate messages across channels
We coordinate flows so customers aren't bombarded.
FAQ · 05
Email / SMS / WhatsApp flows: common questions
Several integrate well. The best fit depends on your list size and needs, and we'll recommend one that doesn't overcomplicate things.
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