How much should I spend to start?

Enough to learn something, which depends on your product price and market. We'll suggest a starting range after reviewing your numbers.

Can you make the ad creative?

We can create and adapt images and simple video from your product assets. Real product footage usually works best.

Meta (Facebook/Instagram) ads setup

Setting up Meta advertising for your store: Pixel and Conversions API, product catalog feed, and initial campaign structure, ready to run.

In depth

What meta (facebook/instagram) ads setup really involves

For a lot of Shopify brands, Meta is where the first customers come from. Visual products, impulse-friendly prices and a scrolling audience suit it well. The platform and your store also connect closely, through your product catalogue, Pixel events and shop integrations.

The set-up is the part many people skip. Is the Pixel firing on every step? Is the catalogue feed clean enough for dynamic ads to show the right products? Do the events carry correct values? If those aren't right, Meta's system has little to learn from and your money pays for the education.

On top of the foundations sits the creative, which usually decides performance. We plan different angles, such as problem and solution, social proof, a product in use, and test them. Retargeting visitors who viewed or added to cart is usually the cheapest source of sales, so we set that up early, and then widen to colder audiences once the basics are working.

Why it matters

How this helps your business grow

Gets your store's product catalog properly connected to Meta for dynamic ads and retargeting

Builds campaigns around accurate tracking instead of guesswork

Sets a foundation that performs from the first campaign, not after months of fixing tracking

What's included

What we set up for you

Meta Pixel and Conversions API setup, tied to your store's actual events

Product catalog feed connected and verified in Meta Commerce Manager

Initial campaign structure: prospecting and retargeting set up correctly

A clear note on what this covers: setup, with ongoing campaign management available separately through our digital marketing team

How it goes

How we approach meta (facebook/instagram) ads setup

Fix the foundations

Pixel, Conversions API, catalogue and domain verification are set up and tested before spending on ads.

Build retargeting first

Dynamic ads for people who viewed products or added to cart. These often convert best.

Test prospecting creative

Different hooks and formats to colder audiences, with budgets steered towards what performs.

Review profit, not just ROAS

We look at margins, returns and repeat purchase, so a good-looking number doesn't hide a loss.

Ideal for

Who this fits

Stores about to launch Meta ads for the first time

Stores with Meta ads already running on a broken catalog or Pixel

Watch out for

Common mistakes, and how we avoid them

Dirty product feed

Wrong prices or missing images in the catalogue make dynamic ads look sloppy. We clean the feed.

Judging on return on ad spend alone

ROAS ignores margin and returns. We check actual profit.

Too few creative variations

A single ad fatigues quickly. We plan a regular supply of new ones.

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