Can I keep my existing theme?

Sometimes the best option is improving it. We'll recommend after a review.

Will my SEO be affected?

A well-planned redesign with proper redirects should keep most visibility, though short-term movement is normal.

Shopify redesign / rebuild

A redesign or rebuild for stores that get traffic but don't convert it, without necessarily starting from zero on what's already working.

In depth

What shopify redesign / rebuild really involves

Stores get redesigned for the same reasons websites do: they look dated, they're slow, or the numbers are flat. Before agreeing to start fresh, it's worth working out which of those is true, because a slow store with a confusing checkout won't be fixed by a new homepage.

A redesign needs care around what you already have. Existing product URLs may be ranking and bringing buyers. Reviews, customer accounts and order history can't be lost. We start by looking at which pages, collections and products bring traffic and sales, then design the new store to keep and improve those parts.

Sometimes the best answer is an update of the current theme, not a rebuild. We'll tell you if that's the case. When a rebuild is right, we set up the new store on a development theme, test it fully, and switch over when everything's ready, so shoppers never see a half-finished store.

Why it matters

How this helps your business grow

Fixes the design and usability problems that are quietly costing you sales

Brings the store in line with how the brand looks and sells today

Gives you a foundation that's easier to optimize and maintain going forward

What's included

What we set up for you

An audit of what's working, what isn't, and what's worth keeping

A rebuilt or redesigned storefront on a theme suited to your catalog and brand

Product and content migration so you're not starting from a blank store

A redirect plan so existing SEO rankings and links aren't lost in the switch

How it goes

How we approach shopify redesign / rebuild

Review performance and data

Traffic, conversion, speed and search visibility tell us what's working and what's costing sales.

Plan structure and redirects

A new structure with a full map of old to new URLs, so existing rankings survive.

Design and build on a draft theme

The new store is built and reviewed privately, with your real products and content.

Switch and monitor

We launch, check redirects, tracking and checkout, and watch results closely for the first weeks.

Ideal for

Who this fits

Stores with traffic but weak conversion

Stores that have outgrown their original design

Watch out for

Common mistakes, and how we avoid them

Breaking product URLs

Changed links without redirects lose search traffic. We map every one.

Redesigning without fixing speed

A prettier slow store still loses sales. Performance is part of the brief.

Losing tracking in the switch

New themes often drop pixels and analytics code. We re-test everything.

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