Is Performance Max a good idea?

It can work, especially with good data, but it's less transparent. We'll use it carefully and monitor where spend goes.

Can this work for Indian and US stores?

Yes. We set targeting, currency, shipping data and compliance for each market.

Google ads setup

Setting up Google advertising for your store: Merchant Center, product feed, and initial Shopping, Search, or Performance Max campaign setup.

In depth

What google ads setup really involves

People searching Google for a product are close to buying. For Shopify stores, that makes search and Shopping ads valuable, because you appear for exactly what someone's looking for, with a photo and price attached.

It starts with the Google Merchant Center feed. Your product data, titles, prices, availability and identifiers, gets pulled into Google, and any errors there can get products disapproved. A feed with well-written titles that include the terms shoppers search for does more for performance than most bidding tweaks.

Then campaigns: Shopping, sometimes Performance Max, and search ads for high-intent terms. These work best with good conversion tracking and enough data. We'll be upfront that automated campaigns can be a black box. We watch where your money's going, exclude poor-quality traffic, and keep an eye on margins, so growth in sales doesn't come with a loss.

Why it matters

How this helps your business grow

Gets your products properly listed in Google Shopping instead of stuck in a feed error

Builds a Merchant Center account that stays approved instead of getting suspended over feed issues

Sets a foundation ready for Performance Max or targeted Search campaigns

What's included

What we set up for you

Google Merchant Center setup and product feed configuration

Feed troubleshooting so products are actually approved and shown, not rejected

Initial Shopping, Search, or Performance Max campaign setup

A clear note on what this covers: setup, with ongoing campaign management available separately through our digital marketing team

How it goes

How we approach google ads setup

Set up Merchant Center and the feed

We connect your store, fix product data errors and improve titles for search.

Install conversion tracking

Purchases and key events are tracked accurately, so Google's bidding has good data.

Launch focused campaigns

Shopping or Performance Max alongside targeted search ads, with brand and non-brand traffic separated.

Optimise by profit

We trim poor products, adjust targets, and review results against margins monthly.

Ideal for

Who this fits

Stores about to launch Google Shopping for the first time

Stores with a Merchant Center account stuck in disapproval

Watch out for

Common mistakes, and how we avoid them

Feed errors and disapprovals

Products can silently stop showing. We monitor feed health.

Paying for brand searches as growth

Brand clicks make results look better than they are. We separate them.

Ignoring low-margin products

Selling a lot of low-margin items can lose money. We account for it.

FAQ · 05

Google ads setup: common questions

Shopping ads show product images and prices from your feed. Search ads are text. They work well together.

Works well with

Often paired with

Digital Marketing

Google Ads (PPC)

Search, Performance Max, remarketing.

Shopify

Tracking setup

GA4 ecommerce, Meta Pixel + CAPI, Google tags, ads-ready foundation.

Shopify

Product upload & catalog

Titles, descriptions, images, variants, collections, SEO basics.

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