Performance & Core Web Vitals

Slow sites lose people. That much is obvious, and most of us have closed a page that took too long. What's less obvious is how many sites are slow for fixable, boring reasons: huge images, too many scripts, fonts loaded badly, or cheap hosting that struggles under load.

Google's Core Web Vitals give three measurements for it: how fast the main content appears, how quickly the page reacts to a tap or click, and whether things jump around while loading. They're a ranking signal, though a modest one. Content relevance still matters more. But the same fixes help real visitors, which is the better reason to do it.

We start by measuring, ideally with real-user data where your site has enough traffic, plus lab tests for the rest. Then we fix the biggest problems first. It's often the same handful of culprits, and fixing two or three can make a visible difference. We'll tell you plainly what's achievable, not promise a perfect score.