Accessibility basics

The fundamentals that make a site usable for more people: readable contrast, keyboard navigation, and proper structure for screen readers.

In depth

What accessibility basics really involves

Accessibility is about whether people can actually use your site: those who use screen readers, navigate by keyboard, have low vision, or are simply squinting at a phone in sunlight. It's easy to assume your visitors don't include anyone with these needs. Statistically, some do.

Most of the basics aren't difficult. Text with enough contrast. Images with descriptive alt text. Forms with proper labels. Links that say where they go, rather than 'click here'. A page you can get through using only the Tab key. When built in from the start, they cost very little. Fixing them after the fact costs more.

We work to the WCAG guidelines as our reference. We can't certify a site as compliant, and nobody should promise that without a formal audit. What we can do is build to the guidance, test with real assistive tools and keyboard, and tell you clearly what we checked and what we found.

Why it matters

How this helps your business grow

Makes the site usable for visitors with visual, motor, or cognitive differences
Reduces legal and compliance risk tied to inaccessible sites
Often improves SEO and usability for everyone, not just accessibility tools

What's included

What we set up for you

An accessibility review against common WCAG basics
Fixes for contrast, keyboard navigation, and semantic structure
Alt text and proper labeling for images and forms
A plain-language summary of what was checked and improved

How it goes

How we approach accessibility basics

01

Quick audit of key pages

We test main pages with a keyboard and screen reader, check contrast and review forms and images.

02

Fix structure

Headings, landmarks, labels, link text and focus order get corrected so the page makes sense without seeing it.

03

Fix visuals

Contrast, text size and spacing are adjusted, and nothing relies on colour alone to convey meaning.

04

Retest and document

We repeat the checks, then summarise what's done and what remains, in plain language.

Ideal for

Who this fits

01

Businesses wanting a genuinely usable site, not just a good-looking one

02

Sites serving a broad public audience

Watch out for

Common mistakes, and how we avoid them

Accessibility overlays

Widgets promising one-click compliance often don't fix underlying problems. We fix the code instead.

Missing or useless alt text

'Image1.jpg' helps no one. We write meaningful descriptions, and mark decorative images so screen readers skip them.

Keyboard traps

Menus and pop-ups that can't be closed with a keyboard lock users out. We test for this.

FAQ · 05

Accessibility basics: common questions

It depends on where you operate and your sector, and rules are evolving. We're not lawyers, so check with a legal adviser, but accessible sites reduce both risk and barriers.

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