UI/UX for web
The structure, design, and mobile-first usability work that happens before development, so the site is planned around how visitors actually behave.
In depth
What ui/ux for web really involves
People use websites in a hurry. They scan, they skip, they leave a tab open and forget about it. Good UX design accepts that. It stops pretending visitors will read every word and instead makes the important things easy to spot.
We work in a fairly plain order. Structure first: what pages exist and how people move between them. Then layout, where we sort out what's most important on each screen. Visual style comes last, because pretty on top of a confusing structure still confuses.
On mobile there's less room, so priorities get sharper. A hero that looks great on a big monitor can push the actual offer below the fold on a phone. We design for the small screen first and let the desktop version expand from there.
Why it matters
How this helps your business grow
What's included
What we set up for you
How it goes
How we approach ui/ux for web
Sitemap and flows
We list the pages and the routes people take through them, checking that the most common goals take few clicks.
Wireframes
Rough greyscale layouts let us debate hierarchy without arguing about colours. They're quick to change and cheap to throw away.
Visual design
Typography, colour and imagery get applied to the agreed structure, with a small set of reusable components so the site stays consistent.
Review on real devices
We check the design on phones, tablets and laptops, with real text, since placeholder copy hides layout problems.
Ideal for
Who this fits
Sites being built from scratch
Existing sites that are hard to navigate or feel outdated
Watch out for
Common mistakes, and how we avoid them
Designing with fake text
Lorem ipsum never overflows or wraps awkwardly. Real content does, so we design with the real thing as early as we can.
Too many competing buttons
When everything's highlighted nothing is. We choose one primary action per page.
Low-contrast, tiny text
Light grey on white looks elegant and is hard to read. We keep text comfortably legible.
FAQ · 05
UI/UX for web: common questions
UX is how the whole experience works: structure, flow, how easy things are to find. UI is the visible layer, like colours, type and buttons. You need both, and UX should come first.
Read next
From the QodeFX blog
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