Multilingual sites
A website available in more than one language, English and Hindi, or others, when your actual audience needs it.
In depth
What multilingual sites really involves
Serving customers in their own language builds trust, and in India with its many languages it can open up audiences an English-only site misses. But a multilingual site is more than a translate button. Each language is effectively its own set of pages that need maintaining.
Search engines need telling which version is for whom. That's what hreflang tags are for, and getting them wrong, which is common, makes the wrong version show up for the wrong audience. URLs, titles and descriptions need translating too, not only the body text.
The part people underestimate is upkeep. If you add a new service in English, someone has to translate it and keep the versions in step. We design a workflow for this, and tell you honestly if the number of languages you want is more than your team can maintain. Two good languages beat five half-finished ones.
Why it matters
How this helps your business grow
What's included
What we set up for you
How it goes
How we approach multilingual sites
Decide the languages and the audience
We choose languages based on real demand and on what you can maintain, not on a wish list.
Plan the URL structure
Subfolders, subdomains or separate domains each have trade-offs for search. We recommend one for your case.
Build for translation
Content is structured so every page can have language versions, with correct hreflang and a language switcher that remembers a choice.
Translate and review
Native speakers review text, and we test layouts for longer words and different scripts.
Ideal for
Who this fits
India-based businesses serving Hindi-speaking customers
Businesses expanding into a new language market
Watch out for
Common mistakes, and how we avoid them
Auto-translating everything
Raw machine translation can read oddly and hurt trust. Human review matters for customer-facing text.
Redirecting by browser language
Forcing visitors into a language can block search engines and annoy people. We offer a choice instead.
Languages left half-done
Mixed-language pages look unfinished. We launch only what's fully ready.
FAQ · 05
Multilingual sites: common questions
It can, by letting you rank for searches in other languages, but only if each version is properly translated and tagged. Done badly, it can create confusion.
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From the QodeFX blog
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